Sue McConnachie | Dec 14, 2018
You are only as strong as your weakest link. When it come to selecting a franchisee, this couldn’t be any more true. The people you have representing your brand make it what it is, which means their success is critical to your success.
But what does a successful franchisee look like?
Sue McConnachie | Nov 30, 2018
Choosing the wrong franchisee can quickly set your franchise’s growth back many years, cause irreparable damage to the brand’s reputation, create additional costs, and affect your bottom line and overall success.
As a result, many franchisors have begun using more sophisticated approaches when it comes to selecting the right operator for their franchise.
Sue McConnachie | Jul 30, 2018
Choosing the right candidate to operate your new franchise can be difficult and time consuming, but taking the time to do it right can offer a number of benefits. This could include reduced turnover and disputes as well as improved brand image and better allocation of resources.
To assist you with your selection process, here are four steps to help ensure the best decision regarding new franchisees is made at the outset.
Sue McConnachie | May 22, 2018
“Franchising is also an established business model: the majority (62 per cent) of franchises are established brands that have been operating in Canada for at least 11 years, and 30 percent of franchises have been operating for more than 25 years. Franchisees also have a record of success, with 50 per cent of franchisees having a tenure of more than 10 years with the same franchise brand.” Canadian Franchise Association’s Advocacy Survey, 2017.
Sue McConnachie | Jan 29, 2018
According to the National Automotive Dealer’s Association (NADA), a record 17.5 million new vehicles were purchased by customers through 16,708 authorized dealerships in 2016. In Canada, new vehicle sales reached record numbers for the fifth consecutive year in 2017, and Canada saw its first 2 million vehicle year.
These numbers are staggering and demonstrate the health, and growth potential, of the automotive sector in North America.
“The auto sector is experiencing immense growth, as evidenced by dealer revenues exceeding $120 billion last year alone,” said John white, President and Chief Executive Office of CADA (Canadian Automotive Dealer’s Association).
Sue McConnachie | Dec 12, 2017
Franchising is becoming a big part of Canada’s small business environment. Many entrepreneurs are either buying a franchise or franchising their own ideas or businesses. There are many advantages of being a franchisee, and perhaps the biggest one would be working in a business that already has a recognized brand.
It is estimated by the Canadian Franchise Association that the Canadian franchise industry generates approximately $68 billion every year, and this industry will keep growing. When deciding to franchise your business, it is important to know that you need to protect your brand at all times. Finding the right franchisee is more difficult than you think, and when picking the right candidate, it is crucial to always think of protecting and developing good will for your brand.
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