Franchisors Should be Aware of all the Information Available...
The Covid-19 pandemic has made financial screening for the prospective franchisees even more vital in a time of economic stability, the search begins for franchisees for new locations and to replace failed franchises. Taking the time to thoroughly screen your prospective franchisees is more critical than ever, as the economy has suffered a significant financial blow.
The last thing you want to do is select the wrong franchisee – someone who will negatively affect your brand image, resource management, and ultimately your success.
The problem is that the world of franchising is always changing and it is becoming harder and harder to determine which franchisee applicant will have the greatest likelihood of success.